Member Since: 5/3/2012
Posts: 42,099
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TIDAL/Jay-Z dragged by music critic/analyst Bob Lefsetz
Quote:
Now let me get this straight…piracy can be eradicated if artists just band together in the name of money?
That’s what this is all about, cash. For the misguided artists who believe this is their financial savior but primarily for Jay Z, who’s using OPM (other people’s money) to have a big score.
But it don’t really happen that way at all.
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But everybody knows what streaming services are. Thank Taylor Swift, who provided Spotify with its greatest marketing campaign ever. Suddenly, everybody knew what the Swedish streaming service was.
And why was Spotify successful? Because of the deep pockets of the owners, who were willing to lose on the way to winning. Beats Music did not have these deep pockets, and Tidal certainly does not. Unless the artists are all willing to kick in double digit millions, out of their fortunes, to turn the tide.
But that’s what a VC does. That’s his area of expertise. To see Jay Z try to triumph in tech is like watching WME and CAA and Universal lose cash on their investments/incubated projects. IT’S NOT THEIR BUSINESS, NOT THEIR AREA OF EXPERTISE! Why don’t you just decide to play in the NBA while you’re at it, or watch a lot of YouTube videos and become a doctor. Sure, we’re all envious of the money techies make, but if you think it’s easy, you don’t know any of them, or their stories.
So first and foremost you’ve got to pay for Tidal.
And therefore it’s dead on arrival. Just like Apple’s new music service. Because people are CHEAP! They love their money more than their favorite artists, never forget it. And the kind of person who pledges devotion to Tidal artists is the same kind who’s home alone, broke, waiting for their parents to put cash on their debit card. Now if Tidal had a free tier… But it doesn’t. It can’t afford to lose that much money. It’s not about the long haul. No one in music has been about the long haul since the turn of the century. First you get traction, then you monetize/charge. Can you say Instagram, can you say Snapchat? But suddenly, just because Jay Z is a famous musician he expects all of his fans to pony up ten bucks a month? Raw insanity.
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Full letter here
Damn. He went IN.
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