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Originally posted by BORNTOSLAY
Poor Jay Z if he thinks he can compete with giants like Spotify and Itunes. He's just going to be another option for people who want to pay for overpriced music. Just an option, never the standard.
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Maybe they'll market it as a luxury service? Like Stella Artois' tag line used to be 'reassuringly expensive' and it was a brilliant marketing technique. Sports cars like Jaguar and Lamborghinis are seen as luxury items that people work towards, and if you have it you're part of some exclusive club that everyone wants to be a part of? I mean it's difficult to adapt it to a music streaming system but since they have all these huge artists that sell so much it might work. Also since the average music listener is a teenager or college student not a company executive that might prove tricky too.
If it succeeds it'll be lauded as a heroic achievement for artists and art lovers everywhere, fighting back against Internet and illegal downloading that has slowly crippled the industry however if it fails it'll be an embarrassment to everyone involved.
