fukc i came in here running hoping it would be Lorde fff

There's no way in hell her album will be released on May 4th

Bye. Thought this was about Lorde.

Forgot about her, her voice is beautiful. Can't wait.

Why? it's already been delayed half a year.. It's probably done and she wanted to take her time to do one thing or another..
I think she is on tour with Olly Murs this year and could promote her music

Why not? Lots of new UK artists follow this release pattern. They release minor hits for like a year then debut in the top 5.

BYEEEEEEEEEEEEEEEEEEEeeeeeeeeeeeeeeeeeeeeeeeeeee. Thought this wass about Ella Henderson.

I just think May 4th is pretty short notice (only ~1 month away). The video is only just being shot for the next single which should be released towards the end of April which gives her like 3 weeks to debut it and promote it.

Same I was praying this is about Empire

I thought it would be about Ella Henderson and came in running
Might check out this Ella in some time

So? She has had some songs to get her name out there. Features include Tinie Tempah, Naughty boy & Wiz Khalifa, Bastille and Rudimental, latter even went to #1 in the UK, which is a good base to release one's first album on.
So her next single is useful to get her name viral again and make people buy her album

You should listen to If I Go and Comeback

Knowing your taste I'm pretty sure you'll like her.

I love this girl.
If I go and waiting all night!!!!

I thought it's about the superior Ella

I need this song now!

I thought this was about Ellie Goulding

Girl if you think a Tinie Tempah album track and a Naughty Boy single with Wiz Khalifa that bombed in the charts will help sell her album then you are wrong 💀. She has a couple minor solo hits to her name along with the Rudimental and Bastille collabs from 2013 and 2014 but if she hopes to sell more than 5k first week she needs a top 5 solo single preceding the album release.