Why Beyonce will Never Go Broke
http://www.blackvoices.com/blogs/200...ever-go-broke/
Beyoncé's latest film, to be honest, reminds us that you don't have to be a great actress to take over the box office. I'm not trying to hate, but let's just say that Beyoncé is still growing when it comes to the big screen. But as a Finance Professor who gives grades on a daily basis, let me also say this: Beyoncé's got serious game when it comes to brand and money management.
In a recent interview, Beyonce explained how she doesn't spend money on luxury items, putting her in direct contrast with colleagues of her hip hop husband Jay-Z, who seem to think that taking baths in Cristal will keep your body clean. To Beyoncé, I must dish out a big, "You go girl", because the singer has learned that you can enjoy your wealth and protect that wealth, all at the same. Also, her father Matthew Knowles seems to realize the significant opportunity that comes from building a brand, managing that brand and expanding it around the world. In Finance and Marketing class, I give Beyoncé and Matthew an A+.
Beyoncé's latest film, 'Obsessed' starring Idris Elba (I still can't believe that Stringer Bell has a British accent in real life), dominated the box office, earning a whopping $28.5 million dollars during its first weekend. This outcome seems to have shocked some, including celebrity gossip columnist Lady Drama, who seems to feel that watching Beyoncé on screen is like going to a bad dentist with rusty drills and no pain killers.
Personally, I have to say that while Beyoncé may not be the most seasoned actress in the world, the fact is that most of her fans really don't care. Truth be told, great movies are not always built on great acting. Great basketball leagues are not usually built on great talent. The business of entertainment is built on one thing: the value and marketability of your brand. So, while there are those who might challenge Beyonce for her skillset, the truth is that her skills are second to none when it comes to building wealth in the Black community.
Beyoncé is sexy, but you probably know sexier women on your street. The difference is that Beyoncé has someone spending money convincing you that she's the sexiest woman on the planet.
Beyoncé is an amazing singer, but she is not the greatest singer in the world. Jennifer Hudson proved that to us in the movie "Dream Girls".
But beyond any doubt, Beyoncé is certainly this: an amazingly talented, singing-dancing-acting machine, whose value is carefully maintained by a delicate financial exercise on the part of corporate America. Fame like this doesn't happen by accident - Fame like this is MANUFACTURED.
So, Beyoncé's handlers probably go to bed with the same prayer each night:
1) That she doesn't get arrested for pimp-slapping Jay-Z after the grammies.
2) There are no secret tapes out there in possession of a jealous ex-boyfriend.
3) That she never decides to engage in any form of righteous, yet controversial activism on any issue whatsoever (I've lost a lot of money for standing up on various issues myself).
If those prayers are answered, then Brand Beyoncé will be worth well over $1 Billion dollars before she is done. Given that she manages her money well, I expect to see Bey live to be a wealthy old woman. Hate on her acting if you want, but when it comes to getting rich, Beyoncé will always be Destiny's Child.
Glad to hear diva's spending well her money