The Fame, The Fame Monster, Born This Way were all more global than ANY Bey era ever. Once you get as global, you don't just go local again ARTPOP underperformed everywhere.. that doesn;t mean Gaga is local the album simply sold the same everywhere it's one underperfornimg era..
Beyonce is HUGE in Korea. Just look at the "4" era.
But Gaga is bigger in Asia.
Beyonce and Gaga are equal in the U.K.
Beyonce is bigger in France and the Netherlands
But Gaga is bigger in Oceania.
Beyonce is bigger in Africa though.
WELL, they are both bigger than almost every pop girl other than Rihanna and Katy.
That's my Answer and i'm sticking to it
ARTPOP underperformed everywhere.. that doesn;t mean Gaga is local the album simply sold the same everywhere 
it's one underperfornimg era..