Washington Post says Carly Rae broke one hit wonder curse
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She has been excitedly welcomed back, which means that she’s effectively escaped the dreaded “one-hit wonder” status. How did it happen? We can think of three reasons.
1) She stayed humble and grounded in the wake of massive, sudden fame.
Jepsen didn’t take celebrity behavioral cues from Justin Bieber, even though the troubled teen pop star was technically the one who discovered her online — she’s still repped by Scooter Braun, Bieber’s longtime manager. Instead of a Bieber-like meltdown, Jepsen handled her newfound fame gracefully: Gamely making a cameo on “90210″; doing the charity fundraiser circuit; laughing at herself when she threw the worst first pitch of all time at a baseball game. She also seemed very much in on the joke when it came to “Call Me Maybe’s” popularity, singing along with Jimmy Fallon and the Roots.
2) She didn’t rush out with gimmicks trying to top “Call Me Maybe.”
After it was clear that album “Kiss” didn’t have any other magical singles, (“This Kiss” and “Tonight I’m Getting Over You” pretty much flopped), Jepsen didn’t frantically return with more music right away. Instead, she took a break, working on music but also spending time on Broadway: She starred as Cinderella last spring with Fran Drescher, ending the run in early June.
Scooter Braun says that was intentional: ” I told her that she couldn’t come out with anything unless it was on the level of ‘Call Me Maybe,’” he told Billboard. “And, now we have a new one that is on that level.”
[Scooter Braun is best known for Bieber, but 'Scorpion' is his real breakout hit]
3) She came back in the spotlight with a splash.
It’s hard to find a buzzier co-star in a music video than Tom Hanks — turns out he’s a friend of Braun’s, and was all-in when the manager asked if he would star in Jepsen’s new music video, lip-syncing every word to “I Really Like You.”
Oh, and Justin Bieber appears in it too. No matter how ridiculous he acts, it can’t hurt to have a guy with 61 million Twitter followers and obsessed fans as your supporter.
I'm glad she's back with something just as catchy. I don't know that it will reach the heights Call Me Maybe did, but it deserves to be a hit.
17 million has already been confirmed.
