Member Since: 2/6/2012
Posts: 8,413
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Bridgit Mendler's POWER on Social-Media impacts new show
Quote:
With social-media powerhouse Bridgit Mendler’s addition to the cast of Undateable, NBC pulled out the digital stops to promote the former Disney Channel star and singer ahead of tonight’s Season 2 debut, an online push the company is touting as unique for scripted entertainment shows.
Undateable NBCMendler has a huge presence on social media, with 8.1 million likes on Facebook, 4.6 million followers on Twitter and 1.1 million followers on Instagram. Her music-video site on Vevo has 1.2 million subscribers, and her songs Hurricane and Ready or Not have a combined 178 million views. That is not a typo. She also just launched an account on burgeoning messaging site SnapChat.
‘We just thought it was a great opportunity with a new cast member with roots in music and comedy acting” to try something new, said Rob Hayes, EVP of Digital for NBC Entertainment.
So, Mendler wrote a song and worked with co-star Brent Morin and the rest of the show’s cast to create a funny music video that already has grabbed more than 100,000 views (see above. She and Morin will continue to create new music videos that will post each Monday before the show, which runs at 9 pm (ET/PT) Tuesdays.
More generally, Hayes said, leveraging Mendler’s huge social footprint feeds into the network’s broader strategy of pushing video from its shows across all the major social-media platforms.
“Most shows need to do that now to break out of the clutter,” Hayes said.
Mendler, who appeared on Disney shows such as Good Luck Charlie and The Wizards of Waverly Place, is joining the show’s ensemble cast of mismatched friends, playing a new waitress working in the unsuccessful Detroit bar that Morin’s character runs.
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Read more @: http://deadline.com/2015/03/bridgit-...ia-1201394198/
Queen of Social Media 
I'll be tuning in to Undateable at 9 pm ET/PT on NBC to support ha 
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