The NFL is in the midst of an intriguing rights deal that is only tangentially related to football. The league is shopping a
90-minute documentary on the making of the Super Bowl halftime show to its network partners for a late April showing.
It might not be the “Thursday Night Football” package, but league executives have engaged CBS, ESPN, Fox and NBC in discussions. NFL Network holds the rights to re-air the documentary after it airs with one of the league’s broadcast partners.
The documentary, which is rife with coverage of Katy Perry preparing for the show, is part of the NFL’s effort to broaden its appeal beyond football fans.
The Super Bowl’s halftime show has proved to be an even bigger TV draw than the game itself. In 2014, 115.3 million viewers watched Bruno Mars and the Red Hot Chili Peppers on Fox. Last month, 118.5 million viewers tuned into NBC to watch Perry, Missy Elliott and Lenny Kravitz.
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