No, as she's not able to sell without gimmicks. The other viable route, the one fearless artists have been doing since ever, which is releasing and promoting your songs in advance to see if people are interested in them, doesn't pay off for Beyoncé anymore, since radio doesn't play her songs and the GP has lost interest in her.
People didn't buy BEYONCE because it was a surprise, people bought it because they wanted the album, period. The only thing the surprise release did was bring attention to the album. I dont know why ATRL acts as if it put people under some kind of spell or some ****.