MTN was the Alejandro on the BTW era, Gaga's I've-had-success-now-I-can-DWIW moment. The Alejandro video didn't have near the universal praise and replayability of BR and Telephone when it dropped but it was so what Gaga wanted to do, and MTN was Gaga's chance to tell a version of her story without worrying about needing a hit or having
any replayability. She was willing to look

at points in both videos too. Both were times when the focus was already or was shifting towards touring so I guess Interscope just let her do what she wanted since she was about to make them hundreds of millions.