Member Since: 1/1/2014
Posts: 18,667
|
Where would Iggy be without iHeartRadio's OTV?
Quote:
While companies frequently invent ways to spotlight rising stars (MTV resurrected “Total Request Live” just to plug Ariana Grande’s new album), Clear Channel has made a particularly striking move, taking advantage of its massive audience to promote new singers. When an artist’s song is named “On the Verge,” all of the company’s radio stations are required to play that song at least 150 times.
Given Clear Channel’s huge listener base — 840 stations, about 245 million listeners per month — it becomes increasingly likely that the song will catch on, particularly with those repeated plays. That type of success can have a huge impact on an artist’s career, not to mention the music chart.
Of course, stations can go over 150 spins — and if the song becomes a hit, they certainly do. (Iggy Azalea’s inescapable “Fancy” was once “On the Verge”– and now, can you turn on the radio without hearing it?
|
Do you think she'll have had the success she's had with Fancy and Black Widow had she not been an On The Verge artist?
|
|
|
|
