no the song went viral after Justin, Selena and a bunch of other people made a video of it. That's when I noticed the song and that's when it started running up iTunes.

Which was released after Carly had signed with SchoolBoy and Interscope... so obviously a great way of getting the song out. Had she signed with a different label the song would be a hit as well. Are we really questioning CMM's power when it's one of the biggest hits of all time?

Tom Hanks??? That's awesome

What does the label have to do with it? Signing with Interscope does not mean you'll get a hit. Nicole Scherzinger, Jessica Sanchez and Priyanka Chopra all are/were signed to that label and they aren't putting out hits. And no, we're (rightfully) questioning how that hit came to be. You're claiming that signing to Interscope is what brought about the hit and not that video with JB.

+1

That video changed everything.

Carly's my friend! She follows me on Twitter [even though I don't follow her back].

Interscope is a terrible label so in no way I am saying that Interscope made it a hit. She had already chosen her team to sign with and that viral video was part of this team and it was their method in making the song viral, and it definitely did help. Carly had many offers in Jan 2012, and if she had gone with someone else that video would not exist, but I'm sure CMM would have smashed anyways.

Well of course it was part of Scooter's plan! But claiming it would have smashed so hard and become ome of the biggest digital songs ever without the video is ridiculous. Like the other person pointed, the song zoomed up iTunes USA after that video with Justin, Selena, Ashley and BTR and never looked back. It wasn't doing anything outside Canada before it.

is that sam smith's ex towards the back on the left?

Well duh. It hadn't received any publicity or been sent to radio anywhere other than Canada yet. People had to hear it somewhere. Like obviously the video set the stage for a great head start, but had it not been for the video and tweets the song still obviously would've smashed given a more "traditional release." It clearly had its own legs.

Just look at something like Somebody That I Used to Know, for example, which was only a local hit in Oceania for the longest time until it was released elsewhere.

Grassroots hits often only take off in their country of origin before their labels begin to invest in global releases.

This is so irrelevant to this thread though.

Looks cute

http://www.dailymail.co.uk/tvshowbiz...-New-York.html

Fiat commercial?

The music being played in the background is definitely the new single. I suppose there could be an Applause/Fiat-type arrangement here but I doubt it.

She and Scooter were also tweeting about the song yesterday, too.

Idfubhisbvd we are not ready!
Queen

Am I the only one who can't see Justin b

xD?

And that's where I don't agree! You're claiming CMM had it's own legs and would have traveled outside Canada without the viral video with JB, but there's no evidence of that. What buzz did it have before that video? None. It would have been a local Canadian hit like Brand New Bitch.

And the Somebody I Used To Know comparison does not work. That song and video had buzz online since 2011and it kept growing. CMM was already released in the US before JB's viral video and it was doing nothing until the video happened and it skyrocketed on iTunes.

Justin made the song known outside Canada but he didn't made a hit.

Stop.

You're wrong because as Carly said, she had multiple offers from different labels in January of 2012. She chose to sign with Scooter and Interscope, and Justin's video came out in February. Prior to that, Call Me Maybe had already climbed to #18 on iTunes in the US until it was removed, and then released again under Interscope some time later.