If it opens more than American Sniper it will be the biggest Rated R opening of all time, biggest February opening and biggest opening from a film directed by a female.
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We KNOW that you think this series is trash and shouldn't make a cent. There, I saved you a couple of minutes.
If it opens more than American Sniper it will be the biggest Rated R opening of all time, biggest February opening and biggest opening from a film directed by a female.
Let's see if it can snatch American Sniper's $300 million gross by the end of its run.
Friday AM Update: Fifty Shades of Grey opened to an estimated $8.6 million from Thursday night shows at 2,830 locations. That's the biggest Thursday night ever for Universal ahead of Fast & Furious 6 ($6.5 million), and ranks second all-time for R-rated movies behind The Hangover Part II ($10.4 million).
It's also in the same class as 2014 blockbusters like Transformers: Age of Extinction ($8.75 million), The Amazing Spider-Man 2 ($8.7 million) and X-Men: Days of Future Past ($8.1 million). If it plays like those movies, it will wind up with around $100 million over its first four days. Of course, it could play like a Twilight movie and wind up around $50 million. It also remains to be seen what kind of impact a Saturday Valentine's Day has on the movie's weekend.
Mid-day industry estimates point to Universal/Focus Features’ Fifty Shades Of Grey tracking for a potential February opening-day record of $26 million-$30 million today, which could beat the month’s previous opening-day champ, Mel Gibson’s 2004 Passion Of The Christ, which made $26.6M in its opening Wednesday. Over the four-day Presidents Day holiday, Fifty Shades Of Grey is looking at $75M-$85M per industry tracking; some analysts tell me it could even do higher than that.
SLAYING SOULS 
