All that promo worked to keep her name afloat after she disappeared with the '4' era and obviously helped her tour and later contributed to sell the album based on her name alone. People knew Beyoncé was around and was only a matter of time she would release something, hence the surprise release was a major success (at least initially).
Y'all can keep pretending it had nothing to.
You can't promote a product that doesn't exist. Stop being so obtuse.
All that promo worked to keep her name afloat after she disappeared with the '4' era and obviously helped her tour and later contributed to sell the album based on her name alone. People knew Beyoncé was around and was only a matter of time she would release something, hence the surprise release was a major success (at least initially).
Y'all can keep pretending it had nothing to.
She was developing her brand. I wouldn't consider any of those things promo because it has nothing to do with the album. If anything it was just promo for Beyonce herself, not the album.
You can't promote a product that doesn't exist. Stop being so obtuse.
BEYONCE was sold on her brand/name and the release strategy. A brand that was consistently growing and kept afloat due to the Super Bowl, commercials, elevator controversy, etc.
Obtuse, my ass.
