Quote:
Originally posted by B-Luke
There's no such thing as Beyoncé inventing surprise releases, get off your high horse. It just happened to become a common release strategy over the past 2-3 years. Hyping up a lead single/album is not worthwhile anymore so they just throw it out there whenever it's ready. Quick and efficient.
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She didn't invent it, but she definitely owns it. No one did it like her, because every other surprise release was either surprise announced, or was a small thing, not a 17 music video album, which is huge.