Run the World (Girls) followed the EDM trend, so FourFiveSeconds (which is more sonic-ally different than anything released by a major pop star this past year) wins by default.
Run the World (Girls) followed the EDM trend, so FourFiveSeconds (which is more sonic-ally different than anything released by a major pop star this past year) wins by default.
It was hyped, uptempo and sampled a very popular dance hit yet still the biggest flopped by a main pop girl this decade so far. No amount of promotion could've helped that tragedy of a song.
While it may be different for Rihanna, it's part of the current trend now and she also has not one but two huge superstars and legends featured on the songs and on the single cover. She was thinking number 1 within 12 hours hours when she release this, but it's yet to top the chart.
RTW was a bad single choice. I would not necessarily call it a risky single, but it is remembered more than half of Rihanna's number ones, hence why it's not all about the chart positions, the impact is more important.
FourFiveSeconds. To have everyone waiting for her to release a single, expecting an urban bop or a fun pop number, and she goes LEFT of that and drops something so off putting.
Run the World was definitely risky, though. To the point where her label didn't even want to release it.