Well....the book is seen as a joke by most people + it's about sex.
I don't understand how anyone wants to be involved with this project.Their careers would be over.(Not talking about B and Ellie)
It is now tracking at a $60 million 4-day... which is still too low, the opening day is gonna be $30+ million.
Box Office Mojo estimates it'll be in 3,600+ theaters next week. The widest opening for an R-rated movie is Hangover Part II's 3,615 so this will likely pass that.