World Premiere of Original Movie Directed by Angela Bassett Delivers 4.5 Million Viewers,
Becoming Lifetime’s Most-Watched Telecast since FLOWERS IN THE ATTIC
Special BOBBY BROWN: REMEMBERING WHITNEY Delivers 4.1 Million Viewers;
WHITNEY HOUSTON LIVE: HER GREATEST PERFORMANCES Pulls in 3.2 Million Total Viewers
Marking Bassett’s directorial debut, Whitney entertained 4.5 million Total Viewers, becoming the network’s most-watched telecast across all key demographics since Flowers in the Attic last January. In the 8:00pm time period, the film, starring Yaya DaCosta in the lead role and Arlen Escarpeta as Bobby Brown, also averaged 2.2 million Adults 25-54, 2.1 million Adults 18-49, 1.6 million Women 18-49 and 1.6 million Women 25-54.
An incredible 91% of the Whitney audience tuned in to watch the 10:00pm one-hour special, Bobby Brown: Remembering Whitney, an exclusive, no-holds-barred interview with Houston’s ex-husband about the couple’s powerfully intense relationship, delivering 4.1 million Total Viewers, 1.9 million Adults 25-54, 1.8 million Adults 18-49, 1.4 million Women 18-49 and 1.4 million Women 25-54.
Whitney also struck a chord among social media, where it was the most tweeted-about program for the day and Lifetime’s second most tweeted-about program ever (source: Nielsen, 1/17/15). In search, Whitney Houston ranked number one on Google Trends for the day.
