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Oh dear, Bono has called Chris Martin a wanker and the BBC had to apologize.
Bono called Chris Martin "a wanker" live on the radio.
The U2 frontman, who came out with the foul-mouthed outburst on Jo Whiley's Radio One show, then referred to the Coldplay singer as a "dysfunctional character and a cretin".
The corporation were forced to issue a humiliating on-air apology this morning just days after it was slammed for giving the band excessive publicity in the run up to their new album release.
On the show yesterday morning (27.02.08), Whiley asked Bono if he thought that Martin was as talented as Paul McCartney.
Bono replied: 'I think he's that good a melodist, but he's a wanker.'
Whiley then interrupted and tried to get Bono to apologise for his comment.
But Bono said: 'I'm a reformed character, I don't do that any more.'
He then attempted to backtrack, but ended up insulting Martin again.
He said: 'He's obviously a completely dysfunctional character and a cretin but he happens to be a great melodist and up there with Ray Davis, Noel Gallagher and Paul McCartney.'
Clearly embarrassed, Whiley then apologised and said: 'I'm sorry if anyone is listening at the moment who were offended by the words that Bono said. I will apologise on his behalf.'
After apologising for it being "early", Bono then attempted to praise Coldplay and said: "I think they are a great band and actually, it turns out he’s a great soul as well.
"Sorry about that. I was just joking entirely."
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Chris Martin says he isn't bothered by U2 frontman Bono branding him a "w***er" on Radio 1.
The Coldplay singer now says in response: "I always thought he felt that way. I think it's great that we're arch enemies - that's a joke too."
"We respect any musician, particularly ones who've kept going and not changed line up and have always been good."
"The difficulty of the whole U2 thing is we're only on our fourth record. We're competing with people on their fifth records."
"We're just coming up to where people were making 'Revolver' or 'The Joshua Tree'. We're at a very different stage."
Martin also revealed that Coldplay plan to show their respect for U2 by playing the song 'Magnicificent' (from 'No Line On The Horizon') as their entrance music at forthcoming shows.