"I always wanted to be famous,” Kim Kardashian West told me. And famous she is. She’s one of the most searched people on Google, with as many Instagram followers (23 million and counting) as there are Australians. She is polarising. She is regularly the victim of cyber bullying. She is a serious fashion fan. She is also awfully nice. I have written previously in this letter that Vogue features women who we are inspired by or fascinated with. Kim’s fame is a modern phenomenon, and I find that fascinating.
Our cover was shot on what was meant to be a deserted beach a few hours’ drive south of Sydney. We sent a decoy car out from the hotel first to trick the waiting paparazzi, but the team still got snapped. Images still appeared online. Word spread through the community and the locals came to catch a glimpse of Kim.