Marketing genius
'One Last Time' will probably be the last video to feature the big, high balayage ponytail that's half up/half down. Gayest sentence ever, hey-ayyy
Visual cohesion looks like it's going to be an important part of her eras, which is one of the reasons I love Rihanna so much. She'll release 'OLT' and then move straight into album 3 with black hair. She did well to hold on to the ponytail for so long. People would always be like "omg change your hair for once" but it was smart af.