Calvin Harris announced as the new face of Emporio Armani
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Calvin Harris has been announced as the new face for Emporio Armani's Spring/Summer 2015 campaign.
The 30-year-old Scottish DJ and music producer models Emporio Armani Eyewear and Watch lines in the campaign shot by photographer Boo George, which will be unveiled in January.
Designer Giorgio Armani said of the Grammy Award-winning star: "Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy.
"He isn't a model by nature, and this creates a more sincere and engaging bond with the public."
Harris added: "It's incredible to be working with Mr Armani and his team at Emporio Armani.
"I feel an affinity to the brand ethos and have been a long-time admirer of their designs."
Harris can be seen reclining in a chair while donning an Armani suit in one of the black-and-white images, sporting stubble while modelling sunglasses in another, and wearing a hooded jumper and a watch from the collection in a third sultry shot.
The star also shared shirtless pictures of himself from behind-the-scenes of the shoot on social media.
