It's going to rack views and that's all that matters to him.
Interesting that he hired shirtless male models instead of just female models like I know other artists would do. Is he really catering to the gays or easing into his coming out?
That was a surprisingly good video. His album was surprisingly good as well. He's just not very memorable (or likable) as an artist. Maybe once he brings something else to the table rather than the occasional sentence about loving gays.