Consumers in Russia can once again purchase Apple's iPhone 6, but they'll have to pay more for the privilege.
Apple increased the price of the iPhone 6 by 35 percent in Russia, Bloomberg reported on Monday. The 16GB iPhone 6 now costs 53,990 rubles ($978), while the 128GB version costs 69,990 rubles ($1,265). The most expensive model, the 128GB iPhone 6 Plus, is now priced at 77,990 ($1,410).
Apple initially responded to the ruble's downturn last month by raising the price of the iPhone 6 by 25 percent. But then it paused all online sales on December 16 "due to extreme fluctuations in the value of the ruble," as it reviewed pricing of its products.
Over the past quarter, the ruble has lost about 30 percent of its value against the US dollar in the wake of lower oil prices and economic sanctions against the country over the situation in the Ukraine, according to Bloomberg. As a result, any revenues generated by Apple in Russia are worth less in dollars, thus forcing it and other US companies to raise prices if they expect to make up the difference.
http://www.cnet.com/news/apple-iphon...uble-plummets/
