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Originally posted by atishvaze
That's just a false argument. Unconditionally flopped after Roar and still Dark Horse smashed on radio. A pop song will smash on Pop irrespective of whether previous single flopped or not.
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I think you can use the Dark Horse example to argue that Style should be the next single. Dark Horse was still selling on itunes despite it not being a single at the time. That was a strong indicator that the song would be popular.
Style is selling amazingly well on iTunes for an album track. This indicates that the GP have heard the iTunes snippet and been impressed enough to buy it. Also the massive spike in sales for the song after the VSFS performance. It jumped up to no 6 on iTunes, I think, and is still in the Top 50! I think we both agree that Style should be the next single.
Wildest Dreams and Bad Blood also performing really well on iTunes and remain in the Top 100. That is great longevity.
It's all up to Taylor though, she might want to have a certain track as a single because of the message it sends or the perception of her it will give, or just because she wants to perform it. She knows what she is doing.