After weeks of speculation the deal between Rihanna and PUMA has been confirmed!
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Rihanna has just been named the global ambassador for Puma!
The 26-year-old entertainer will be acting as the Creative Director for Puma’s Women’s Training Category beginning in the new year and it will be a multi-year partnership between her and the brand!
Be sure to look out for RiRi‘s new ad campaigns with Puma, which should hit sometime in the new year.
Having signed a "multi-year partnership" with the company, Rihanna will take a "hands-on approach," WWD reports, working on Puma's fitness and training collections across apparel as well as shoes.
Rihanna "will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio," Puma said in a statement today.
"Signing Rihanna is a fantastic step for Puma," Bjørn Gulden, Puma's chief executive officer, said. "Her global profile, her charisma and individuality, her ambition - all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."
