She did make a mistake. I mean, The Voice UK has done absolutely nothing for Jessie J and Kylie Minogue. Quite the opposite in fact, it damaged Jessie's career and gave Kylie nothing but a flop era.
It would have probably been best to reject both the shows, even though The X Factor would have increased her profile. It's dangerous territory to get into for a singer these days, because we've seen that once the public get too familiar with you as a judge and a television personality, it becomes harder to sell your music when you are no longer on the show and don't have that to back you up.