This year’s Triple Crown recipient for founder, CEO and entrepreneur of the year
No, the person I have in mind has worked for the last 10 years to found their own company, evolve their ability to compete and stay relevant in perhaps the most fickle and competitive of all industries. She navigated and is changing an industry where the business model has been under huge pressure for years and whose power brokers would rather hire lawyers then embrace change. At a very young age, she chose to go against the odds and the industry elders and bet on herself. She shocked people by giving up guaranteed money in exchange for ownership of her work. She said no to the insiders and power brokers and took a non-traditional path to success following her own vision and passion.
This CEO took a remarkable stand, and risked her brand and money for what she believes in. She had the courage to explain her thinking through a well-articulated Op Ed in the Wall Street Journal. This person has defied the odds and used new technology and social media to connect directly with her fans, embrace them, and make them a central part of her experience.
Innovation is hard. Remaining relevant with an increasingly fickle consumer is perhaps even harder. And yet, time after time this entrepreneur has managed to delightfully surprise and grow with her audiences, win new ones, and outsell all of the competition. When she launched a new product earlier this year, she sold more than 1.2 million units in the first week of release and in her industry that is the only new product this year to have sold more than a million copies in its first week of release. She is the only artist in her industry to have achieved that level of early product success not once, nor twice, but three times in the past decade.
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