They are causing the controversy by themselves tho, if I watched the commercial without even thinking about the Eric thing, I wouldn't even notice, it just seems unnecessary IMO.
Perfect example of doing the most. Parents being strangled by an over excited kid has been done so many times that's it's cliche parent/child marketing
I thought this was called "controversial" just because they are black and the prices for the plan were low. But really 'cause she was hugging his neck too hard and he playfully mouthed "I can't breathe"