It's because Meghan is coming for Lord her demographic. Female empowerment is Meghan's thing, and it's becoming more popular with young girls. None is here for Lord's naive musings on relationships anymore. They are becoming more irrelevant by the day. which explains why she had to release SIO and BS as singles. But what's left after that?
Lord realizes this and is desperately trying to act like Meghan doesn't exist.
UK Midweeks
1 Ed Sheeran - Thinking Out Loud (33.1k)
2 Union J - You Got It All (32.6k)
3 Take That - These Days (24.7k) 4 Taylor Swift - Blank Space (23.7k)
She will never get a number 1 in the UK because of the braindead way they consume music. Theres always gonna be a new release that edges her out because it had weeks to accumulate sales. Ugh.
1 Mary's Song (Oh My My My)
1 Mine
3 All Too Well
3 All You Had To Do Was Stay
3 Back To December
3 Beautiful Eyes
3 Begin Again
3 The Best Day
3 Blank Space
3 Breathe
3 Clean
3 Cold As You
3 Come In With The Rain
3 Crazier
3 Enchanted
3 Fearless
3 Fifteen
3 Haunted
3 How You Get The Girl
3 I Know Places
3 I Wish You Would
3 I'm Only Me When I'm With You
3 If This Was A Movie
3 Invisible
3 Jump Then Fall
3 Mean
3 Never Grow Up
3 The Other Side of the Door
3 Our Song
3 Ours
3 The Outside
3 Picture To Burn
3 A Place in This World
3 Sad Beautiful Tragic
3 Sparks Fly
3 Speak Now
3 Stay Beautiful
3 Style
3 Superman
3 Superstar
3 Teardrops on My Guitar
3 This Love
3 Tied Together with a Smile
3 Tim McGraw
3 Today Was a Fairytale
3 Treacherous
3 The Way I Loved You
3 We Are Never Ever Getting Back Together
3 White Horse
3 Wildest Dreams
3 Wonderland
3 You Are in Love
3 You Belong With Me
54 New Romantics
54 Out of the Woods
54 Red
54 Safe & Sound
54 Starlight
54 State of Grace
54 Stay Stay Stay
54 The Story of Us
54 Tell Me Why
54 Untouchable
64 Last Kiss
64 Love Story
64 A Perfectly Good Heart
64 Ronan
64 Shake it Off
64 Sweeter than Fiction
70 Forever and Always (Piano Version)
70 Hey Stephen
70 I Almost Do
70 I Heart ?
70 I Knew You Were Trouble
70 Should've Said No
76 22
76 Better Than Revenge
76 Come Back...Be Here
76 Dear John
76 Forever and Always
76 Holy Ground
76 Innocent
76 The Last Time
76 The Lucky One
85 Change
85 Everything Has Changed
85 Eyes Open
85 Long Live
85 Welcome to New York
85 You're Not Sorry
91 Bad Blood
91 The Moment I Knew
93 Girl at Home
AATB overshadowed SIO, and now Lips Are Moving is going to have much stronger longevity than the payola-fuelled BS. 
