Secondo quanto risulta a MFF, la campagna pubblicitaria per la primavera/estate 2015 di Versace sarà interpretata da Madonna. Gli scatti dovrebbero essere a opera di Mert&Marcus, duo supercool composto da Mert Alas e Marcus Piggott, e saranno svelati nel corso delle prossime settimane. La maison della medusa, interpellata in merito ai rumors, si è trincerata dietro a un rigoroso: «No comment». La nuova campagna con la superstar sarebbe la quarta interpretata da Madonna per la maison; in passato la cantante è stata volto di Versace nella sprins-summer 1995 diretta da Steven Meisel, per l’autunno-inverno 1995 di Atelier Versace immortalata da Mario Testino che per per il ready to wear dell’autunno/inverno 2005 l’ha ritratta nuovamente.
And yet Donatella herself praised Gaga for bringing the company back from the pits through her continuous wearing of Versace couture in her videos, in candids, and during performances.
Did I miss the part where it mentions sales dropped by 70%? And the part where Gaga was mentioned?
Meanwhile, earlier this year
Quote:
Versace's new investors should be pleased with the brand's most recent sales results: In sales numbers posted Thursday, Versace reported good growth in the first quarter of 2014, with revenue up 17.2 percent.
Although Versace isn't typically synonymous with American style, sales were particularly good in the U.S., up 32.2 percent. (Maybe Lady Gaga had something to do with upping awareness here?). The brand reports that in retail and wholesale combined, Versace Prima Linea now accounts for 60 percent of sales. Revenue from fragrance, a classic customer acquisition tool for luxury brands, was also up 23.6 percent.
