yes they obviously could if they want too

I think so, if they want to! They've maintained a big level of success for 3 years now (4 if you include XFactor), and even that is hard for boy bands. They haven't gotten stuck in one formula and they've really grown as artists, and matured with their music and image. That's something really important, and their new music has become more mature so it can reach a wider demographic.

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