The 2014 AMAs reached highs in viewership (12.16) and adults 18-49 (4.0) during the 9-9:30PM half hour. In addition to Azalea’s “Fancy”-“Beg for It” medley and Lorde’s “Yellow Flicker Beat,” the segment also featured Ariana Grande’s “Problem”-“Break Free” medley, Luke Bryan’s win for Favorite Male Country Artist and One Direction’s win for Favorite Pop/Rock Album.

While it scored the second-lowest half-hour viewership average (11.43 million), the 10-10:30PM half hour matched the 9PM segment’s 4.0 adults 18-49 rating. That block included part of One Direction’s “Night Changes,” Lil Wayne and Christina Milian’s “Start a Fire,” Nicki Minaj and Skylar Grey’s “Bed of Lies,” Taylor Swift’s “Award of Excellence” win and Fergie’s “LA Love (la la).”

Originally posted by Sinister so you mean to tell me despite being in the lowest half hour block...Bed Of Lies experienced a bigger boost than Beg For It which was in the highest half hour block and yet that didnt increase as much as Love Me Harder and Yellow Flickr Beat which were in that same block

Originally posted by Sinister so you mean to tell me despite being in the lowest half hour block...Bed Of Lies experienced a bigger boost than Beg For It which was in the highest half hour block and yet that didnt increase as much as Love Me Harder and Yellow Flickr Beat which were in that same block

Originally posted by Sinister so you mean to tell me despite being in the lowest half hour block...Bed Of Lies experienced a bigger boost than Beg For It which was in the highest half hour block and yet that didnt increase as much as Love Me Harder and Yellow Flickr Beat which were in that same block

Iggy just can't lose, huh?

Originally posted by Superbitch The obsession

At that Ariana receipt, she is the ruler of everything.

Originally posted by Sinister oh please Who highlights the 2nd lowest portion if not to make a comparison??? It wasnt even the lowest so why single it out???