In the context of her live show, Katy Perry's appearance at a girls' school yesterday makes perfect sense. Yes, she was there to award the students a prize, but she was also connecting with her biggest demographic – primary school-age girls.
The bulk of Perry's fan base is even younger than that of recent visitor Miley Cyrus, and her show is aimed at them accordingly.
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There's still the occasional twerker and big-bottomed dancer, but by and large this is a show for kids rather than adults.
Once upon a time, Perry shot cream from her bra and sung unambiguous entendre tracks like Peacock, sample lyric: "Are you brave enough to let me see your peacock?"
These days she's more content to leave the provocation to Cyrus and adopt more of a fairy godmother persona – dressed at one point in a sparkly gown and rainbow wig, spouting platitudes about the importance of loving yourself, it occasionally felt more like a personal development class than an edgy pop concert.
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The props, outfits and pyrotechnics were undeniably impressive, if a little laboured. The stage was in the shape of a giant prism, acrobatic dancers swung from a metal prism, and 3D glasses were worn to achieve "Prism Vision". Towards the end, Birthday was signposted with a giant pop-up cake, and you can probably guess what erupted from the stage during Firework.
It was a show comparable to Cyrus's in terms of colour, energy and spectacle, but unlike Cyrus, whose unaffected (and expletive-laden) banter between songs connected her to her audience, Perry at times felt sanitised and over-rehearsed to the point of detachment.
In the context of her live show, Katy Perry's appearance at a girls' school yesterday makes perfect sense. Yes, she was there to award the students a prize, but she was also connecting with her biggest demographic – primary school-age girls.
The bulk of Perry's fan base is even younger than that of recent visitor Miley Cyrus, and her show is aimed at them accordingly
Also, this stale joke about the kids should stop. She has the most #1s on Adult Pop, she gets nominated for adult contemporary artist, she's the adult radio artist of the year for god shake the fact that she's the queen of all ages doesn't mean that her demographic is 10 years old girls