Doesn’t it seem like
Taylor Swift has been everywhere these past few weeks? Whether in viral videos on YouTube, feuding with Spotify, or gracing magazine covers, the pop star seems firmly fixed in the center of the spotlight. But at different points throughout the year, couldn’t we have said the same about
Beyoncé? Or
Kim Kardashian? And
Rihanna?
Out of curiosity, we turned to the numbers. Using Google Trends data, we mapped the top search query periods of
the five biggest stars of the year: Beyoncé, Rihanna, Kim Kardashian, Taylor Swift, and Jennifer Lawrence. Below, we compare their biggest spikes, and find that they each has vastly different strategies for staying relevant.
BEYONCÉ
RIHANNA
KIM KARDASHIAN
TAYLOR SWIFT
JENNIFER LAWRENCE
COMPARISON GRAPH
A new layer of perspective is introduced when you compare the search results of all five in one graph.
While you would think Kim Kardashian, with her year-long courting of the online conversation, would take the top spot, counterintuitively, Jennifer Lawrence does. This from the one woman on this list who tries her best to keep her personal life private and does not even have an Instagram or Twitter account. While unfortunately, three of our top stars—Rihanna, Kim, and Jennifer—were victims of the nude-photo hack, the public was overwhelmingly more interested in Lawrence. If the graph shows anything, it’s that, these days, limiting your exposure is effective PR, whether you want it or not.
Fappers their power.
Read the whole article here:
http://t.co/90rErneDR8