In his post, Mr. Ek said Spotify now has more than 50 million users, and 12.5 million of them are subscribers who pay about $120 a year for unlimited access to Spotify’s music catalog. Earlier this year, the company said it had 40 million users and 10 million paying subscribers.
We had an amazing 2014 at Spotify and owe it all to you, the music fans who listen, discover, share and celebrate music and artists with us every day of the year.
And before 2014 turned into 2015, we reached 15 million subscribers and 60 million active users!
How long can they keep going before their money runs out? How many paid subscribers do they need to break even?
Considering they have 38 million free users who have to listen to ads, i'm sure they doing just fine with the money they're raking in from advertisements.