"Lead tracks are funny. Whatever you lead with, it's going to put out a message to everybody watching and who's a fan as to how you're going to progress. If I'd come out with "Blue", probably my biggest sounding song, it would be like "oh, okay, this a huge pop campaign, let's do the whole Top 40 route" and I'm just not here for that anymore.
"If it happens, it's fantastic, and I still consider myself part of that world, but I don't want to have to adhere to or rely on that anymore. It's completely tiring; artistically it's ****ing draining [but] with "FROOT" it's a wildcard. I think a lot of people assume it's about sex, but it's not. Strictly. Most of it is not. It's really about being ready for happiness, and being ready to love somebody, and being fully-realised as a person. I like that it's a really positive message to start on. I needed that. It would've been easy to go with something like "Happy", which is a ballad and kind of stripping everything back to its bare bones, and I felt like that would be predictable."
This veiling was quite literal at times - Electra Heart was a completely new identity. "I knew that wasn't true to who I was as a person, or how I felt like who I wanted to be, but when you're not happy with yourself like that, it's very hard to show it, and it's very hard to change your behaviours."
I knew people would come in here trying to shade her She chased the American pop girl dream with EH but failed and felt miserable afterwards. She has now learnt to look past the success. Not too hard to understand.
I knew people would come in here trying to shade her She chased the American pop girl dream with EH but failed and felt miserable afterwards. She has now learnt to look past the success. Not too hard to understand.
I knew people would come in here trying to shade her She chased the American pop girl dream with EH but failed and felt miserable afterwards. She has now learnt to look past the success. Not too hard to understand.
It's just tragic chart obsessed ATRL, forgetting that she just released a euphoric song out of the blue that really takes you on a ride and sounds unlike anything I've heard for a long time. But "omg she didn't make top 40" - what a travesty she couldn't be alongside LMFAO and Jason Derulo etc.