According to gaming research firm Superdata, the app has
generated roughly $51 million in revenue—a marginal slice of the more than $17 billion market for mobile games. Still, "Hollywood" debuted at the top of iTunes' free download chart,
with some users finding it nearly as addictive as the infamous "Candy Crush
"
We went from a transition of licenses and brands and celebrities not being a major part of creating the content and now it's clear that's a huge part for mobile going forward," Waldron said this week on "Squawk Alley." "
So that's a completely new development for the industry."
Of course, it remains to be seen whether all celebrities will experience Kardashian's golden touch on gaming. A big part of the results of "Hollywood" is built into her personal brand and massive following, according to analysts. She currently boasts 25 million followers on Twitter and more than 20 million followers on Instagram.
"Once Kim Karsadian the name is imprinted in your brain that's all that matters," Kay said. "People all over the world know her just because they keep hearing it on the Internet, and if you can tie into something like that, you can take advantage of that multiplier effect."
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