Nicki's lead single, Pills N Potions, underperformed quite a bit. It's only gold in the US. After the viral success of her next single Anaconda (recently scanned a modest 1.2M in the US), Nicki decided to release a more Urban-sounding track titled "Only". It features three very relevant artists - Drake, Chris Brown & Lil Wayne.
However, since its release, the song has been steadily declining on iTunes where it sits at #28 (for now). This is after a very controversial lyric video in which many claim she depicts Nazi imagery.
What do you think she needs to do to get a proper hit after all of these missteps?