Microsoft is so generous! Ridding of their large excess stock while benefiting the customer!

omg, that's the equivalent of £216

are they even making a profit selling them at that price?

$349 inc. Sunset Overdrive = £216!

Even if they made a loss, they'd make that money back on accessories, games & DLC sales.

Still too much.

I would not pay more than $50 for one. And even that would be to flip it at a modest profit.

sorry sony but if you dont discount it to 349 i might have to pick up an xbox1. all the games are basically the same and i would much rather play the new tomb raider than uncharted 4

They make billions of dollars off Android licensing instead But I NEED this

Once again the Sony fanboys will make a big deal about this, knowing full right it's only a limited promotion deal.

This is a smart move by Microsoft and even if they're selling it at a loss, they'll make the money back with DLC/Accessories etc.

Why wouldn't you spend $349 on a console which is great for playing games and using for entertainment, oh and lets not forget about the monthly updates bringing new features (yes some are from 360, but don't try that card since PS4 still hasn't got folders) while Sony are still talking about the 2.0 update.

Well they had to do somethjng to keep up, if they severely lose this holiday season then they are out of the race for the rest of the generation.

King PS4 keeping her heel on Microsoft neck! But not finishing it just yet

Killer Instinct >>>>>>>>>>> Any of the tacky Sony exclusives. Ready for the MS slayage this holiday season.

Mess at all the PS4 fanboys running in here when GameStop has had a deal that if you trade in a PS3 or Xbox you get $150 off the PS4

Anyway I guess I'll be getting my white bundle from GameStop instead of Amazon now

$350? This might be worth selling my 360 for, hmm

I'd buy it but it needs to be slimmer. It's way to bulky. Until then I'll stick with my 360

What? You do realize that's embarrassing for MICROSOFT, not Sony, right?

A large amount of PS4 owners are people who owned a 360 but were disgusted my Microsoft's original vision for the Xbone and were aware that the PS4 has much better hardware. GameStop took advantage of that because they knew how in demand the PS4 was/is. Lower price for customers and GameStop still profits since a used PS3 or 360 can be worth well over $150.

I have a PS4 but I don't even know why I bought one when I did. My Wii U on the other hand SLAYS.