This song and video is awful. Is 1D management really that oblivious that they think this is actually "epic"? All of them are extremely weird and awkward in the video and everything seems forced. If i was 1D i would fire my music video producers and directors. 1D is over and done with. On to the next one....or break up and start solo careers.
Theyre at that stage where they seem worn out and disinterested. Seen it before with boybands. They get worked like dogs for 2-3 years and all the enthusiasim is drained from them. Im sure that lifestyle gets old pretty fast after its initial excitement. Its so intense. Its never really about the music the fans just basically want to scream in your face and get in your pants.
Plus Im sure Harry and a couple of the others are now thinking towards their solo career far more than the groups future.