Technically it did get leaked, the video was uploaded to a different channel then removed and uploaded onto the official one.
The two big radio stations supporting her
Potential X Factor performance (hopefully not live cause look what happened to Sight Of You)
Possible #1
She seems to have a little momentum now and SOY didn't do good because the song shouldn't have been a single and media trashed her she's on track for a hit and is obvious Simon will have her on XF he said he'd like to work with her again.
Simon will definitely have her perform on The X Factor this year, he wouldn't want to miss out on the headlines and media circus surrounding her. Although, I do think he is rooting for her and wants to give her the platform for success as well.
She undoubtedly brought it back. And considering how well Hideaway did in the UK, it would make sense for new released to capitalize on that sound. Tell me other female artists who have recently brought back this sound of house.