athletic programs are a huge source of funding for the schools. Northwestern raised an estimated $30 million for its football program alone last year — and the top earner, the Texas Longhorns, raised $139 million.
So where does all the money go? Northwestern says it spent $22 million in expenses for the program. According to tax filings for 2011 reported in USA Today, coach Pat Fitzgerald earned more than $2.2 million, plus another potential $2.5 million in loan forgiveness if he remains at the school. He is the highest paid employee at Northwestern.
You aren't an athlete there right 
It's not even as long as a text message lmao.
