Rita Ora has proven that she is seriously persuasive when it comes to perfume.
The 23-year-old singer became the face of DKNY's latest scent MYNY earlier this year and since then the brand has seen sales rocket.
Rita has given the Donna Karan fashion house the sweet smell of success with an astronomical 249 per cent uplift on perfume sales.
Despite having only unveiled Rita as their perfume ambassador this summer the American fashion label has seen sales of the perfume increase with the UK selling three-and-a-half times more than August the previous year.
The 23-year-old singer who lives in west London, shot the campaign for the fragrance in Times Square this summer and after only a month on sale the perfume is now expected to sell over 250,000 units by Christmas with the campaign anticipated to be the most successful of DKNY fragrances yet.
Donna Karen, the woman behind the New York label, praised Rita's performance and says she can think of no one else more suited to the brand.
'If Rita can't sell it, I don't know who can' said the 66-year-old designer.
'I think Rita's a great representative of DKNY. She's full of life, she's about what everyone wants to feel - energy. And I find her ageless. She's like this Energizer Bunny who can wear anything from track shoes to stilettos, DKNY to Donna Karan. I love the girl as a person, too. She walks the talk.'
