Gwen Stefani’s new single “Baby Don’t Lie” has arrived overnight. Fans, however, will have to wait until Monday night’s edition of The Voice for a glimpse of the music video.
The official video, directed by Sophie Muller (Shakira, The Killers, Blur), will get its full debut Tuesday on Vevo.
it will help her peak higher this week but it will drop even more next week now
It actually could be the other way around. The video already out will ensure steady streaming as the song builds. It also could maintain sales better. All this while radio builds.
It'll only drop hard if the song doesn't catch on.