A Russian advertising campaign caused more than 500 road accidents in a single day.
The ad showing a woman cupping her breasts with the slogan “They Attract” written across the nipples was posted on the side of 30 vans driving around the Russian capital of Moscow, Metro reports.
The ad campaign, organized by Sarafan Advertising Agency, caused 571 accidents as distracted drivers started crashing into landmarks, buildings and each other.