...and "accidentally" leaks information on the new iPads on the same day Android releases their new OS.
Quote:
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Apple has made an unusual blunder ahead of its Thursday press event; the company has accidentally revealed both of its new iPads: the iPad Air 2 and iPad mini 3. An official user guide for iOS 8 in the iTunes Store has apparently had its screenshots updated ahead of schedule; both new iPads are pictured, and the images reveal each will have a Touch ID fingerprint sensor. Aside from the addition of Touch ID, it seems these latest iPads will look nearly identical to their predecessors. 9to5Mac first spotted the premature iPad screenshots.
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Source:
http://www.theverge.com/2014/10/15/6...-2-ipad-mini-3
I wonder how Apple will respond since they have a policy that they'll sue up to $50,000,000 for leaked info. I wonder who will get in trouble for this.
Note: Title isn't shade. I think it's genius marketing.