And to put it simply, as a fan. During the Cheek to Cheek era, and promotion etc, I have not felt embarrassed of my fave once, and I can't say the same for the ARTPOP era (not that I was embarrassed by the work, but how she didn't promote ARTPOP ONCE here in Australia, so I couldn't talk to anybody about ARTPOP because nobody knew anything here in Australia, well that's what it felt like anyway), I see this Cheek to Cheek promotion as smart, and I am thankful she is doing it, and applaud her efforts.

To those saying their has been to much C2C promo and it appears "desperate"

Her using social media to promote would've cost nothing. If the thing about all interscope members having to promote, well that would've just been like hey can you say something and use a direct link, and they would've just done it as they're apart of the team. Her appearing on television doesn't cost her anything, if anything she is getting paid to appear on television. So in terms of her appearing on multiple networks, thats nothing. The truck is a one night thing, which could be for hire, costs a hobo $2 to put up a couple cheek to cheek posters around NYC. And maybe Gaga funded all of this stuff, she is a multimillionaire, and so is Tony. Maybe they just want to make each other proud, and spread jazz truthfully to the people. What's wrong with that?

And might I add just for a personal note, cheek to cheek is the first thing that I have seen promoted on Australian television since Born This Way. I am so happy she is promoting this album like wild fire!

Gaga promotes her records. OP and the other half of this forum bothered by that are the desperate ones.

Why wouldn't she want to promote her own work? I know I'd want my album to do well.

Both.

Always been desperate, never been smart.

The question is "Is Bobby desperate or smart?"

BOTH

That description fits you whenever something has to do with Gaga

But yeah, she's smart promoting her album.

I'm sorry but she's not exactly bright. Hearing her try to explain the meaning behind some of her outfits, music and other projects is just.....

.

Very desperate

Let's be real, the one behind this is all Bobby. But at the end of the day, it's whatever sells the record.

It comes off as really desperate and embarrassing, to be quite honest.