Sony teams with Lady Gaga, Tony Bennett for new campaign
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San Diego — Sony will follow up last year’s high-resolution audio marketing campaign with a cross-promotional campaign featuring two high-resolution products and the Tony Bennett and Lady Gaga album “Cheek To Cheek.”
Last year’s promotional campaign featured Sting and John Mayer. This year’s campaign partners Sony with Interscope Records, Streamline Records and Columbia Records to let music enthusiasts know about high-resolution albums, which deliver better sound quality than MP3 and “brings you closer to the spirit and soul of the artist’s original performance,” Sony said.
The new campaign launched Sept. 23 and will run through early 2015. It targets 23 million impressions with a mix of digital and print advertising in both music- and audio-centric publications and research portals.
