It's a case of whiskey galore as the world goes Gaga for top Irish brands such as Jameson and Tullamore Dew.
The famous Irish spirit is now giving Scotch a run for its money as an explosion in sales has led to the planned opening of up to 16 new distilleries here.
Thanks to the likes of Lady Gaga and Rihanna’s preference for Jameson, Irish has now become the whiskey of choice among American drinkers in their 20s and early 30s.
Lady Gaga has even described her bottle of Jameson as “my long-time boyfriend” while Rihanna even mentions the brand in her song, “Cheers (Drink To That)”.After a decade of double-digit annual growth, Irish whiskey recently surpassed fashionable single-malt Scotch in US sales volume. More
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